Learn how you can eat more to weigh less, 

so that you can improve your health, longevity, happiness and appearance.

Been overweight for a long time? Lost weight, gained it back again, and feel you’re getting nowhere? Do you think you know what you are supposed to do but it's just not working? You’re not alone – most people are just like you. The reasons – we have so many misconceptions about food, we tend to spend time on the wrong things, and we get all excited about doing something for a short period of time rather than thinking about the long term. The fact is that anyone can do almost anything for a few weeks to a few months – the problem is what to do for the rest of your life!

Do you:
  • Weigh more than you'd like to?

  • Feel like you've tried everything to lose excess fat?

  • Try to eat less?  

  • End up feeling hungry and unsatisfied?  

  • Feel like you've got no willpower, or that there's something inside you, blocking your efforts? 

Are you: 
  • Sick of starving yourself for months only to have the few kgs you lost pile back on again when you start eating normally?

  • Worried about how your weight might be affecting your health?

Or have you avoided trying to lose weight because you're afraid of feeling hungry all the time and feel like you just can't be bothered? 

If so, you are not alone. Many people throw in the towel on weight loss because they feel deprived and hungry when they eat less. But there is another way

The solution is to eat more. 

Yes. You heard me right - eat more!!

It goes against everything we've ever believed to be true. It's a contradiction, and it makes no sense on the face of things. None the less, the practice of eating more in order to weigh less really does work.

You see, it's not so much a matter of how much you're eating as what you are eating that keeps you overweight. 

When we restrict food, a number of things happen:

  • Hunger hormones increase, causing you to feel an uncontrollable urge to eat.
  • Your metabolism slows down.
  • You also restrict the amount of energy you have, leading you to feel tired and unable to exercise.
  • You also restrict the nutrients you consume, leading to poor health.
  • You experience the boomerang effect. When the "Diet" is over and you go back to eating normally, our body hordes reserves to prepare for the next "Famine".

                        The fact is that DIETS DON'T WORK.

So, what does work?

Eating a whole foods, plant based diet works.

This is the kind of lifestyle that: 

  • Allows you to eat to as much as your heart desires while fat just melts away (think big, beautiful bowls of fruit, vegetables, rice and potatoes) 
  • Provides the maximum amount of nutrition for the minimum number of calories 
  • Prevents and even reverse disease 
  • Keeps your hunger hormones happy 
  • Increases your metabolism 
  • Makes use of dietary thermogenesis 
  • And makes a difference for the planet and animals.

You Mean I Have to Give Up Cheese?

That's all fine and good I hear you thinking, but I could never eat that way. 

  • If you’re currently eating a Standard Aoteoroa Diet or Standard American Diet or whatever (they’re all essentially the same) then the idea of a whole food, plant-based diet may seem like a really big ask and pretty scary to contemplate. I mean what would you even eat? Are you going to be stuck with salads and tofu? It just seems so different to what you know. Right?

  • You might have tried losing weight so many times before and failed and be feeling hesitant that you might fail again. Maybe a bit stuck in negative thinking around your weight, or maybe even you’ve been overweight for so long that your weight has become part of who you are and so who would you be without that weight 

Well, that's where this program comes in.

The Eat More to Weigh Less program can help you to implement the changes you need to make, to get the results you want with ease and grace.

Here are just a few of the issues this program addresses:

  • Why willpower does not work for anyone for changing any habit and won’t help you; and also what works better
  • Why portion control can’t and won’t work – it doesn’t work for me either!
  • Simple scheduling tips that will help you to find time to do everything you want to do, including health promoting habits, without chaos and stress.
  • How to identify self-destructive thoughts and change them so you can succeed not only in losing weight but in other areas of your life too
  • How to enjoy eating again without guilt and fear
  • How to get others to help you instead of undermining you
  • How to stay motivated after the “newness” wears off
  • How to make health improvement and weight loss fun and easy
  • Delicious, mouth watering recipes that will keep you from suffering while you regain your health

If you’ve been struggling to lose weight and are doubting your ability to lose weight or the effectiveness of this approach to weight loss, I’d first like to share with you some of the results other people have gotten using this approach.

My name is Cath King and I'm The Plant based Nutritionist at Seeking Health.

Although you wouldn’t think to look at me now, I’ve always had a tendency to carry extra weight. My whole family has. And for years I tried to keep on top of it with eating less and exercise. I tried diets and cleanses. Which would work for a while, but then would leave me ravenous, facing cravings that seemed to just get worse. After I turned 35, and life was busy with work and family, I found even my “fat clothes” fitting way too tight. I knew diets didn’t work. But what else was there? I was frustrated, discouraged and felt quite hopeless of finding a solution. So I just stopped trying.

As many of you already know, my Dad died when I was in my mid-30s of prostate cancer and I’ve had my own health challenges. So instead of trying to lose weight, I focused on researching what was the healthiest diet and lifestyle. And once I found the healthiest and most natural diet for humans, I also solved my problem with weight. I now eat as much as I want. I’m never hungry. I absolutely love my food. I have abundant energy, I have perfect health all the time and I easily maintain a healthy weight and slim figure. I love being able to wear anything I want. I can even borrow my daughter’s clothes.

If you would like to schedule an Eat More to Weigh Less Strategy Session with me, call me on 357 4335 or email [email protected]

Other People's Results

Melissa said, “I have always been conscious about health. However, I have come to realize that unless we have support, we will never truly be healthy in this day of fast-food and temptations. With Cath's guidance, I have lost 16 kg, now have more energy and feel fantastic!!”

Gloria said, “Loads of new ideas in my head, and some old ones still kicking about. I've lost 2 stone (13kg) since July 1st. I would wholeheartedly recommend a plant-based diet to anybody and to everybody. I would like to think anyone could do as well as me. I am also exercising almost every day and my bowel motions have improved to 3/day! Totally stoked.”

Sandra said, “I have lost 16kgs lost in four months, the easiest weight I have ever lost, the new eating style is now second nature and I have energy to burn. Love the food and recipes on Cath’s program I have lost weight with this program & believe me I have tried them all.”


For just $97

The Eat More to Weigh Less Program

So how does it all work?

This is the most comprehensive weight loss system available. It is a 12 week program that allows you to take baby steps towards all the changes you need to make instead of trying to make them all at once. And that’s important because this is what makes those changes so sustainable and easy to make.

Every fortnightly module has a webinar that will walk you through the changes for the next two weeks. In each module you will also get four lessons that go into detail about the why and how of the changes you're making. The modules and lessons are in the form of ebooks, audio, videos or powerpoints or a combination of them.

This 12 week program includes:

  • The principles of sustainable weight loss and how to gradually transition from where you are now 
  • The basics—an overview of your food plan, exercise plan and the habits that will ensure your long-term success
  • How to bridge the Willpower Gap so you can stay on track day after day, week after week
  • Social eating— with your family and friends (it works whether they’re on board or not)
  • How to navigate restaurants, holidays, travel, and special occasions
  • GOAL WEIGHT—What it is, how to get there, how to stay there
  • How to Balance Your Hormones to Master Your Weight - an exploration of 7 hormones controlling your weight
  • What to do when cravings are calling and temptations are pulling...how to get through anything without turning to food
  • Making your Eat More to Weigh Less program DURABLE: How to get back on track and SIMPLY RESUME when you've gone off course
  • Fortnightly Self Check-in Questions to hold yourself accountable
  • Real food (No bars, shakes, etc)
  • No counting of anything (calories, points, etc)
  • Automatic daily cleansing and detoxification
  • No fat burners, protein powders, or strange "miracle" herbal products
  • Learn which supplements are crucial and really matter

So let’s take a more in-depth look at what you’ll get each month.

Module One

Mindset Lesson – Goal Setting - Find your big what and why. Learn about healthy BMI, Hip to Waist ratio, body fat percentage and waist to height ratio to set specific measurable goals.

Nutrition Lesson – Dairy and Eggs - Weight and health issues around eggs and dairy with delicious recipes

Exercise Lesson – Cardio - Get moving in your own way. Find activity that is fun for you.

Lifestyle Lesson – Listen to Your Body? - Is your body telling you the truth or is it lying to get a quick fix?

Module Two

Mindset Lesson – EFT for Weight Loss - Psychological acupressure to remove any emotional blocks to weight loss

Nutrition Lesson – Get Fruity - Escape your sweet tooth with fruit

Exercise Lesson – Strength - Increase your metabolism and improve body shape with no equipment workouts

Lifestyle Lesson – Detoxify Your Life - Could your face-cream be sabotaging your weight loss efforts?

Module Three

Mindset Lesson – A Question of Ethics - Connect to your true values around food

Nutrition Lesson – Meet Your Meat - Health issues of meat consumption and delicious plant based recipes

Exercise Lesson – Core - Improve your posture to look slimmer and learn the 5 minute exercise to reduce your waistline

Lifestyle Lesson – Your Social Life - How friends and family can ruin your efforts and what to do about it. Plus a bonus lesson on partnering up for greater success.

Module Four

Mindset Lesson – Constant Cravings - Eliminate hunger and cravings for good

Nutrition Lesson – Virtuous Veggies: Raw and Cooked - The health benefits of vegetables with delicious recipes

Exercise Lesson – Stretching - Keep yourself safe from injury and age gracefully with a quick stretching routine

Lifestyle Lesson – Get Organised - How planning and preparation hold the key to your success

Module Five

Mindset Lesson – Environmental Issues - Your diet impacts more than just you

Nutrition Lesson – Fats that Heal: Fats that Kill - Which fats do you need and which are you wearing?

Exercise Lesson – It’s Incidental - The dangers of sitting and how incidental activity can help you lose weight

Lifestyle Lesson – Create Your Environment - Redesign your kitchen, pantry and refrigerator for success.

Module Six

Mindset Lesson – Stress Management - Dealing with emotional and stress eating

Nutrition Lesson – Gorgeous Grains - Are you a "carb addict"? Break your addiction.

Exercise Lesson – High Intensity Interval Training - The best exercise for burning belly fat

Lifestyle Lesson – Sweet Dreams - How sleep affects your metabolism and hunger drives

As you can see, this program is extremely comprehensive. It really leaves no stone unturned.

Here are some of the amazing outcomes that are possible if you really apply what you’ll learn in this program:

  • Healthy sustainable fat loss
  • Balanced hormones
  • More energy
  • Better sleep
  • Improved mood
  • Lower blood pressure
  • Lower cholesterol
  • Prevent heart disease
  • Prevent diabetes
  • Lower blood sugar
  • Lower risk of cancer

This program is a good fit for you if:

  • You are currently overweight or obese
  • You currently eat a fairly standard Aoteoroa diet 
  • You currently do little or no exercise
  • You are sick and tired of carrying around excess fat. You’re no longer prepared to tolerate your current weight.
  • You are concerned about the health risks of your excess weight. Maybe your doctor has even advised you to lose weight
  • You are looking for a permanent, long term approach to weight loss
  • You are prepared to change what you’re currently doing in order to get a different result and are fed up with trying to figure out what works and what doesn't

This program is probably not a good fit for you if:

  • You are within normal weight levels
  • You are wanting a quick fix
  • You are wanting to have a change without making a change – ie. A magic pill
  • You are not interested in your health risks
  • You’re looking for a short term diet to lose some weight and then want to go back to eating how you’ve always eaten

So if this sounds like a good fit for you, not only do you get all the modules, but I’ve also put together some fantastic bonuses for you.

For just $97

Additional Program Resources

Hydrate Yourself Mini E-Book: where I’ll show you easy, tasty ways to increase your hydration and give your metabolism a boost. Learn the benefits of staying well hydrated and get tips for keeping hydrated as well as my favourite recipes for fruit/herb infused water.


Kick the Coffee ebook

Learn about the health risks of coffee and how to quit coffee painlessly

Supplements: What's Necessary ebook

Learn which supplements are truly necessary and which are a waste of money.

Full Balance Your Hormones to Master Your Weight Presentation

Learn about 7 hormones that are impacting on your weight loss attempts and how to bring them into balance:

  • Leptin
  • Insulin
  • Oestrogen
  • Cortisol
  • Thyroid
  • Growth Hormone
  • Testosterone

Vegetarian Starter Kit E-Book

What type of diet is best for disease prevention and to maintain a healthy weight? The best diet is one that you can stick with for life. A healthy diet is a lifestyle, not a fad that is dangerous or difficult to maintain.

Abundant evidence suggests that the most healthful diets set aside animal products and also reduce fats in general, while including large amounts of vegetables and fruits. Eliminating meat and dairy products from your diet is a powerful step in disease prevention.

You can see that what’s really unique about this program and what makes it so effective is the holistic nature – it doesn’t just focus on diet, it looks at weight loss from all aspects and really leaves no stone unturned.

To work with me one-on-one for 12 weeks would cost you $1200, and the regular price for the program is $159 but you can get the program for only $97 for a limited time.

If you would like to explore whether this program is right for you, I invite you to an Eat More to Weigh Less Strategy session with me.

Still Haven't Registered?

If you are interested in my program and feeling like it’s a good fit for you but you haven’t registered yet, perhaps you are holding back for one of these reasons:

  • I can’t afford it. I truly believe that this is the best investment you could make for your health. You either pay the price for health or you pay the price of sickness. This is an investment in yourself. If health is important to you, then you probably can’t afford not to register now. If health isn’t all that important for you, then this program probably isn’t a good fit for you anyway. 

  • I don’t have the time. If this is just not the right time for you to be making changes then know that this program is designed so that you can work through it at your own pace. You won’t fall behind. If you want to get through Christmas and New Year, no problem, just start in January. You’ll be able to download all the modules and bonuses onto your computer and you get lifetime access. I find that people will make the time for what’s most important to them. So if losing weight and gaining health are truly important to you then I urge you to take me up on this offer and make the time.

  • The belief that you can’t make the changes necessary. And that is just a belief. It’s not real. Remember that this program helps you to take baby steps and you won’t be making all these changes overnight. It’s a very practical system for losing weight. It contains specific strategies that I and many other people have used to lose excess body fat and improve their health. And even if you don’t get it completely right all the time, that’s ok. You know imperfect action will beat perfect inaction every time. You don’t have to get it right, you just have to get it going.

I also offer a 30 day money back guarantee. Which means that there are only two possible outcomes when you invest in this program.

  1. You invest in this program and you commit to making the changes and doing the work and you come out of it lighter and healthier and have the knowledge and habits to sustain that outcome for your lifetime.
  2. You invest in the program and for whatever reason find that it’s just not a good fit for you. In which case, you take advantage of my 30 day money back guarantee. So you have a full 30 days from when you gain access to the program to check out whether this program is really a good fit for you and if it’s not then I promise that getting a refund will be pain free and I’ll have no hard feelings.

If you have questions or would just like to talk to a real person about the program, just scroll down to the bottom of the page and check out how to do that.

I’ll leave you with this quote:

Indecision brings its own delays

And days are lost lamenting over days

Are you in earnest? Seize this very minute

Whatever you can do or dream you can do begin it

Boldness has genius, power and magic in it.

So whether you take action by registering for this program or by some other means, go out there and take some action today that your future self will thank you for.

Until next time, here's to your best health!

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Or speak to me on 03 357 4335

DISCLAIMER: All efforts have been made to give you an accurate representation of the course on this page. Any results from testimonials are to provide an indication of what others have experienced through working with me and using this approach. You probably already know that this isn’t a guarantee that you will experience the same results, and that your personal success will depend on how fully you commit to using the content and materials available.

Cath King

10 Juniper Place


Christchurch, New Zealand

Phone: 03 357 4335

Cell: 021 0232 6142